Market your properties. Faster.

Create and manage premium marketing assets and transaction documentation with our bespoke SaaS platform, enabling you to get your first leads 3x faster.

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Backbone - White villa with blue sky behind

Backbone - Design house with swimming pool outside

Europe’s #1 PropTech marketing platform, enabling real estate pros to create premium marketing and transaction assets through purpose-built software.

In real estate, time is money. Our tech saves you both.

that’s how much quicker your team can generate standout marketing content with our platform.

more views are received by listings with professional photography.

increase in click-through rates for listings with floor plans.

more qualified leads if listings include a video.

One platform.
Powered by technology.

Built for real estate professionals with no time to waste, Backbone simplifies and accelerates the marketing and sales process for every property within your portfolio. No drama, just results.

Produce visuals that spark excitement.

Whether you opt for our premium capture service or our flexible DIY mobile app, we deliver professional-quality marketing assets tailored to your property needs. With both our freemium or paid subscriber plans, we offer a professional, scalable option for every listing.

All your documents, none of the hassle.

Order, manage, and store essential documents—verified energy certificates, legal reports, and compliance documents—effortlessly. Grant us power of attorney, and we'll handle the paperwork, freeing you to focus on listings and lasting relationships.

Create high-click listings.

Leverage advanced features like AI photo editing, virtual staging, AI-powered text generation, and customizable company templates.
We automate content distribution for every acquisition channel-especially social media-delivering tailored visuals and messaging, wherever your audience is.
Save valuable time and resources, so you can focus on sealing the deal!

Sync your tools, synergize your team

By breaking down digital silos, Backbone ensures seamless integration across your tools and teams, automating workflows and reducing manual errors. With collaboration features and our public API, your property management ecosystem becomes more efficient, more agile, and more profitable!

A screen shot of a patio with a table and chairs.

Marketing that works as hard as you do.

A woman standing in a living room next to a man.

Cut through the noise!

Make your properties stand out with high-impact visuals and ready-to-go marketing materials. Don’t just go live, get noticed!

One SaaS platform. Total control.

Digital-first, from visuals to legal documents. Keep everything in one place — organized, accessible to all, and ready when you need it. Empower your team, unleash greatness.

Less admin. More real estate.

Let our fluid API integration, smart tools, and AI lighten the load so you can focus on what really matters — closing deals faster, securing higher-value transactions, and growing your network