A bit About Us | Backbone

Our mission & vision

Driven by purpose, our vision is clear: accelerate millions of property sales and, in doing so, impact millions of lives.

Our DNA

Fast, reliable results

We move fast, putting solutions into the hands of our clients so their properties hit the market first — giving their brand an edge.

Client-centric solutions

We get to know our clients with genuine curiosity and sharp intuition, so we can anticipate their needs and always stay one step ahead of their challenges.

An integrated SaaS platform

Real estate pros juggle a million tasks — so we simplify their life with one powerful platform that handles everything from visuals, to branding and documentation.

Try it out

The fast lane to who we are

Where
we operate

Mobile app

Professional photographer

Coming soon

Available everywhere

Backbone  
in a nutshell

100K+

Properties sold faster

24h

Delivery

27

Types of products

500+

local visual specialists across Europe

Our Story

2025

Harnessing the power of technology

We introduced the first version of our mobile app, launched AI-powered photo enhancements and DIY tools, as well as releasing our public API.

2024

First acquisition

The acquisition of IMOGENT allowed us to expand our portfolio with document services and energy certificates in Germany.

2022

Taking real estate marketing to the next level

We launched our SaaS offering with a plan for each type of property business, introducing features to drive efficiency for real estate professionals.

2021

Seed funding & expansion

Backbone raised $5.5M in seed funding to accelerate growth and expand across the DACH region.

2020

Broadening the vision

Our marketplace offered all types of visuals on-demand, from photos to videos to floor plans — making real estate content creation faster and more efficient.

2018