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Blog

Latest news, real insights from the Backbone team

15.9.26

The Invisible Marketing Worker Is Here

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The Invisible Marketing Worker Is Here
9/9/2026

Real Estate Photography Is a Trust Business. In Europe, More Than Anywhere Else.

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Real Estate Photography Is a Trust Business. In Europe, More Than Anywhere Else.
8/25/2026

Living Area Calculation: Why an Accurate Number Can Still Be the Wrong One

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Living Area Calculation: Why an Accurate Number Can Still Be the Wrong One
The Invisible Marketing Worker Is Here
AI
Platform
PropTech

The Invisible Marketing Worker Is Here

15.9.26
Real Estate Photography Is a Trust Business. In Europe, More Than Anywhere Else.
Real estate
Visuals
AI

Real Estate Photography Is a Trust Business. In Europe, More Than Anywhere Else.

9.9.26
Living Area Calculation: Why an Accurate Number Can Still Be the Wrong One
Real estate
PropTech
Platform

Living Area Calculation: Why an Accurate Number Can Still Be the Wrong One

25.8.26
On-Site Area Measurement: The 10% Line Every Listing Needs to Clear
Real estate
PropTech
AI

On-Site Area Measurement: The 10% Line Every Listing Needs to Clear

21.8.26
EU AI Labelling Rule: What It Means for Your Listings
Real estate
Visuals
AI

EU AI Labelling Rule: What It Means for Your Listings

7.8.26
You Don't Need to Leave Your CRM to Use Backbone Anymore
API
Platform
PropTech

You Don't Need to Leave Your CRM to Use Backbone Anymore

30.7.26
The Real Estate Portal Optimisation Guide for Europe in 2026
Real estate
Visuals

The Real Estate Portal Optimisation Guide for Europe in 2026

29.6.26
5 Real Estate Marketing Shifts Coming to Europe (And What the US Data Already Shows)
Real estate
Visuals

5 Real Estate Marketing Shifts Coming to Europe (And What the US Data Already Shows)

3.6.26
The Future of Real Estate Marketing in Europe
Real estate

The Future of Real Estate Marketing in Europe

8.4.26
Backbone Acquires IBA Virtual’s Swiss Real Estate Division
Milestones
Real estate
Visuals

Backbone Acquires IBA Virtual’s Swiss Real Estate Division

2.3.26
The 2026 Resolution: Stop Producing Content. Start Building Proof That Sells.
Real estate
Visuals

The 2026 Resolution: Stop Producing Content. Start Building Proof That Sells.

22.1.26
2025: Acquisition, Rebrand, and What Changed
Real estate
Milestones
Visuals

2025: Acquisition, Rebrand, and What Changed

15.12.25
Backbone acquires Volted.ai to accelerate the real estate industry’s shift to AI-driven marketing
Milestones
Real estate
Visuals

Backbone acquires Volted.ai to accelerate the real estate industry’s shift to AI-driven marketing

4.12.25
Software Overload: How to Reclaim Your Time and Sanity in Real Estate
Real estate

Software Overload: How to Reclaim Your Time and Sanity in Real Estate

3.4.25
Missed our 2024 releases? Here's what you need to know
Real estate
Visuals
Milestones

Missed our 2024 releases? Here's what you need to know

20.1.25
A new era in real estate sales & marketing
Real estate
Visuals
Milestones

A new era in real estate sales & marketing

15.4.24
Revolutionizing the Real Estate Industry with Prop Tech and AI
Real estate
Visuals

Revolutionizing the Real Estate Industry with Prop Tech and AI

9.7.23
Wüstenrot Immobilien Testimonial
Real estate

Wüstenrot Immobilien Testimonial

23.5.22
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