The most advanced real estate marketing solution
Clear pricing that fits your needs, from individual agents to large agencies. Simple plans, no surprises.
Monthly
Yearly Get 17% off
Starter
Ideal for occasional users
Free
Pro
Designed for independent realtors and SMB’s
16€
/month
(per user)
Everything in Starter, and :
Enterprise
Tailored for large real estate companies
33CHF
/month
Tailored
Everything in Pro, and :
Discover Backbone’s real value. Quantified.
More revenue
Less costs
Reduced risk
Scroll
Starter
Pro
Enterprise
Assets
Orders
Unlimited
Unlimited
Unlimited
Choose your photographer
Delivery of photos
2 business days
1 business day
1 business day
Choose your photographer
Limited
Photo templates
Floorplan templates
Custom packs
Collaboration
User management
Shareable links
Access & collaborate on all visuals from your team
User visibility restrictions
Editing
Upload your own visuals
Bulk exporting options
Platform-optimized Exports
Live Photo Editor (watermarking, cropping, adding text, blur etc.)
AI photo enhancement
Pay per unit
Included
Included
AI editing (sky replacement, Eraser)
AI empty room
AI staging
Marketing
AI text generator
Custom agency tone of voice for AI text generator
Soon
Photo to AI video
Soon
Instant video maker
Soon
Shareable landing page per property
Soon
Branded brochures
Soon
Personal brand automations
Soon
Personal brand kits
Soon
Social media planner & monitoring
Soon
Spending dashboard
Soon
Workflows
Mobile App (iOS & Android)
Public API
Selected CRMs (Onoffice, Propstack soon)
Soon
Entreprise SSO
Billing
Payment
Credit card & SEPA+Invoice by email (with surcharge)
Credit card & SEPA +Invoice by email (without surcharge)
Credit card & SEPA + usual options:
Invoice by email
Monthly invoicing
Invoicing
Pay by invoice - surcharge applies
Pay by invoice - no surcharge
Monthly invoicing included
Spending dashboard
Support
Onboarding
Self-service
Self-service
Full implementation support
Training
Knowledge base
Knowledge base
Virtual workshops
Account review
Custom
Product roadmap
Beta eligiblity
What if real estate marketing was effortless?
Frequently asked questions
Yes! Upgrade or downgrade whenever you want. Your new plan takes effect immediately, with billing adjusted pro-rata — no hassle, no lock-in.
We provide a free plan so you can explore the platform and pay only for what you order — no upfront commitment. For a personalized walkthrough or specific questions, book a live demo with our sales team anytime.
We accept invoicing, credit cards, and SEPA direct debit, giving you multiple easy payment options.
Yes! Paying annually saves you money compared to monthly billing. You can toggle between yearly and monthly pricing on this page to see your savings.
Custom packs, spending management, and API integrations are available on Enterprise plans. Contact our sales team to tailor a solution that fits your needs.