Backbone Acquires IBA Virtual’s Swiss Real Estate Division

Growth isn’t simply about getting bigger. It’s about broadening expertise, continuously enhancing your offer, and staying ahead of market expectations. Today, we are pleased to announce that Backbone has acquired the Swiss real estate division of IBA Virtual.

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Why This Acquisition Matters

Switzerland is a strategic market within the DACH region. Like its neighbours, it is undergoing rapid digital transformation, with real estate professionals demanding ever more efficient, technology-driven solutions to stand out in a competitive landscape. Having operated in Switzerland since its launch eight years ago, Backbone is once more strengthening its local footprint through this acquisition—further consolidating its leadership position in DACH. But this move goes beyond market share.

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For some time, Backbone has pursued the ambition of building its own internal fleet of photographers: increasing agility and continuing to raise the bar in service excellence. The integration of IBA Virtual’s Swiss real estate team accelerates that ambition and brings it to life. By joining Backbone, the team enables the deployment of a dedicated fleet of real estate visual experts across the entire Swiss territory—combining local expertise with platform-scale efficiency.

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“Launching our internal fleet in Switzerland marks a defining step in Backbone’s evolution. Combined with our European network of freelance photographers, it enables us to build a hybrid infrastructure that blends local agility with scalable performance. Our priority is clear: shorten property sales cycles without compromising visual excellence.” - Dorian de Vinck, CEO & Co-founder, Backbone.

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What This Means for Clients

For long-standing IBA clients, the objective is clear: continuity, paired with greater capabilities. They will now benefit from Backbone’s innovation, proprietary technology and operational infrastructure—designed to help real estate professionals navigate a market that demands speed and reliability without ever compromising on quality.

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“The choice of Backbone was a natural one. The exceptional quality of their visuals, combined with cutting-edge technology and a constant pursuit of excellence, convinced us they are the ideal partner to support the real estate clients who have trusted us.” - Thibaut Hannedouche, CEO, IBA Virtual.

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About Backbone

Backbone was founded with a clear mission: to become the marketing ecosystem of choice for real estate professionals. From visual production and image enhancement to AI-powered tools and workflow automation, Backbone enables agents, brokers and developers to create, manage and scale their marketing assets with speed, consistency and control.

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Active across Europe and accelerating the sale of more than 100,000 properties annually, Backbone combines field expertise with technology to help real estate professionals thrive in an increasingly digital and competitive market.

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About IBA Virtual

IBA Virtual is a recognised actor in transforming physical spaces into high-quality digital experiences. With precision-led visuals and strong technical expertise, IBA has delivered immersive solutions tailored to the evolving needs of the real estate sector.

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This transaction allows IBA to refocus its efforts on sectors where its solutions generate the highest added value, including hospitality, culture and industrial markets.