5 Reasons Why You Need Professional Visuals For Your Listings
When it comes to selling homes for your clients, pictures really do paint a thousand words. The visuals are the very first thing that potential buyers see. So, why wouldn’t you want them to be the best they can be? Here are the top 5 reasons why you need professional visuals for your listings.
#1 First Impressions Count
Research shows that it takes around 50 milliseconds to form an opinion when landing on a webpage. And visuals are often the first thing that someone spots when browsing for a property to buy. Professional visuals change the way potential buyers feel about the property you have listed. They want to find out more.
#2 Social Media Prominence
As social media becomes more and more prominent when it comes to marketing a home, visuals come to the fore. Imagine scrolling down a social media feed. What are the items that catch the eye? It’s visuals every single time. Leveraging the awesome power of social media as a real estate agent depends on getting those key visuals right. If they look great, then they will be shared - and land under hundreds of pairs of eyes in a very short space of time. This multiplies the effect you get from your marketing effort.
#3 It Saves Your Valuable Time
Getting images right takes time. If you’re anything like the perfectionists we are, then you will want the images to showcase all that’s amazing about the properties you are listing. And that takes time to set up the visuals correctly, staging the property to look its best. And then there’s the editing, bringing the visuals to life. Save time by subbing this work out to a professional who will represent your listings in the best way. It saves you hours and hours of work per week that you can spend focusing on delivering excellent customer service. This is one of the most overlooked of the reasons why you need professional visuals for your listings
#4 Stand Out From The Crowd
Let’s be honest, there are some pretty poor examples of real estate photography. There are even websites dedicated to it. You don’t want to appear in any of these lists. As someone scrolls through real estate listings, they will stop at professional visuals and want to find out more. Standing out from the crowd has never been more important with competition fierce and vendors looking for reasons to choose you as a real estate agent. Online-only competition is proliferating the market. Part of the fightback is to offer a better product. Professional visuals are part of this.
#5 Listings Sell Faster
Number five on our list of reasons why you need professional visuals for your listings is the speed at which you can sell the properties on your books. It has actually been shown that listings with professional visuals sell 32% faster. And that’s a pretty impressive figure. Selling homes more quickly keeps vendors happy and they tell others how well you did. Word of mouth is a hugely powerful marketing tool. Unleash it with professional visuals.
